We are a global healthcare market research consultancy. We provide our clients with a unique blend of in-depth social scientific research and strategic business insights. With offices in the US and Europe, we specialize in qualitative and in-context ethnographic techniques.
Ari Shapiro, Ph.D.
A cultural anthropologist by training, Ari has spent the last fifteen years conducting market research to improve new product development and communications in healthcare. Ari is responsible for keeping our work eminently valuable to clients. He works with clients to envision, plan, and execute research, then interpret results to make practical, actionable business decisions. Ari holds a B.A. in social studies and comparative religion from Harvard University, and M.A. and Ph.D. degrees in anthropology from Princeton University.
Leslie Kaufman, Ph.D.
Leslie is a cultural anthropologist who has specialized in public health and medical research for the past fifteen years. Leslie’s research brings a rigorous understanding of people, culture, and society to the context of innovation in healthcare. She applies research insights of market dynamics to enhance new product development, programs and services, and marketing communications. Leslie holds a B.A. in literature and languages from New York University, and M.A. and Ph.D. degrees in anthropology from Columbia University.
Director of Operations
With over a decade’s experience executing global medical research studies across most therapeutic categories, David is responsible for managing field operations and budgeting of custom research projects. Working with a strong network of resources worldwide, David’s expertise is in recruiting difficult-to-reach audiences including KOLs, MCOs, industry executives, and low-incidence/ progressive disease patients.
Karyn Franzen, M.B.A.
Karyn is an experienced moderator who has been conducting group and in-depth interviews for twenty years. She has built her reputation on an intuitive strategic focus, adaptability, and strength in finding ways to engage respondents to gather the most relevant and compelling information. Karyn leverages extensive clinical areas of expertise and research-based understandings of market dynamics to support market, brand, and communications strategies. Karyn has a dual degree in psychology and advertising from the University of Wisconsin-Madison, and earned her M.B.A. from Boston University.
Mark Rogers, Ph.D.
Mark is a cultural anthropologist, spending much of his time researching complex marketing and brand decisions focused on consumer behavior. He has directed and participated in research projects around the globe. Trained in cultural anthropology at the University of Chicago, Mark has taught anthropology at the Latin American Graduate School for Social Sciences, Davidson College, and the University of Rochester.
Marta Conconi Evans, M.Sc., Dipl. Counseling
Marta has over 20 years of experience in medical market research, across a variety of therapeutic areas and qualitative study types. Born in Italy, she currently resides in England. Her experience in both countries enables her to understand subtleties in the European market, and offer clients unique and truly multicultural insights. Marta received a M.Sc. in Political Science and International Politics from the Università Statale degli Studi di Milano, Italy and a Diploma in Counseling from the Bury College, Manchester, UK. She also holds a BHBIA (British Healthcare Business Intelligence Association) certificate for Adverse Event Reporting and Legal & Ethical Guidelines.
Nancy MacDonald, Ph.D.
Trained as a neuroscientist, Nancy brings more than fifteen years of applied and academic research expertise to her work. In addition to her expertise in neurodegenerative diseases and acute and chronic pain, Nancy has significant experience in a broad range of therapeutic areas, including oncology, hematology, endocrinology, cardiovascular disease, osteoporosis, and health lifestyle issues for pipeline compounds and established brands. Nancy holds a B.S. in biology from Arizona State University, a Ph.D. in biomedical sciences from University of Texas Medical Branch, and an M.B.A. from the University of British Columbia.
Karen started her career with Millward Brown, and later found her true passion for qualitative research when she worked as a dedicated qualitative field manager at TRBI (The Research Business International). Since then, she’s worked at Doyle Research and Hall & Partners USA. Karen coordinates all aspects of field management from setup through completion. From consumer products and services to B2B and healthcare, she’s managed all types of methodologies and recruiting scenarios.
Bari Pearlman is an award-winning documentary filmmaker. She has over 20 years of experience in conceptualizing films and video projects, and producing, directing, and editing them. Her work has screened in theaters, museums and on television around the world, as well as in boardrooms and at corporate retreats. She holds a B.A. in English literature from Binghamton University and an M.A. in English from Indiana University.